Concerning reinforcement schedules, motivation is driven by __________?
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Answer: B. Behaviorist theory
Explanation
Behaviorist theory explains motivation primarily through reinforcement schedules. External rewards and consequences drive individuals to repeat actions that yield favorable outcomes. Motivation is viewed as a direct product of environmental conditioning rather than internal desires. Behaviorism avoids unobservable mental constructs, preferring to measure drive through reinforcement history. Schedules of reinforcement determine how frequently and persistently an organism performs a task. Pioneered by behaviorist researchers, this model dominated early twentieth century psychology.
Commission-based pay structures in sales environments rely heavily on behaviorist motivation principles. Video game design uses intermittent reinforcement schedules to keep players engaged for hours. Understanding this helps managers design incentive programs that boost employee productivity. Cognitive theory attributes motivation to internal goals, beliefs, and mental information processing. Both is incorrect because cognitive theory relies on internal mental states rather than reinforcement schedules. None of these is wrong because behaviorist theory explicitly accounts for reinforcement motivation.
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