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Question no. 172

The systematic evaluation and reporting of revenues generated and the related costs incurred from serving customers is known as ___________?

Select your answer for: The systematic evaluation and reporting of revenues generated and the related costs incurred from serving customers is known as ___________?
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Answer: C. customer profitability analysis

Explanation

Customer profitability analysis evaluates both the revenues earned from specific customers and the associated costs incurred to serve them. This systematic review helps businesses identify which customer relationships are genuinely profitable and which consume excess resources. It supports strategic decision-making regarding client management and pricing. This analysis often leverages activity-based costing to trace indirect customer-servicing expenses, such as specialized packaging or frequent order changes, to individual accounts. By subtracting these costs from gross customer revenues, accountants determine net customer profitability. Companies often find that a small percentage of clients generate the majority of net income.

Firms use customer profitability insights to restructure service agreements, eliminate unprofitable discounts, or dedicate more resources to top-tier clients. For instance, discovering that a high-volume client requires costly custom support can prompt a price renegotiation. This practice protects overall profit margins and optimizes operational efficiency. Partial productivity analysis evaluates single-input efficiency rather than overall customer revenue and cost matching. Treasury cost analysis and customer cost analysis cover financial management or only half the profit equation by omitting customer revenues.

Category
Accounting
Topic
—
Difficulty
medium

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